Twisted Tea
Keep It Twisted.
2023 • PRODUCT CAMPAIGN
Client: Twisted Tea / The Boston Beer Company
Creative direction: Kurt Squiers / SQUiERS, LLC
Cinematography: Gregg Ferguson / Current Motion
Art direction: Liz Ferguson / Current Motion
Motion control: Greg Farnum / Sweven
Phantom camera: Dave Kurowitz
Set design: Mazie Bizwell
Studio: High Output, Portland, Maine
Original / Fuel — Final film • :15
Big energy. Precise movement.
Bold yellow, deep blue and a fresh product lineup set the tone for Twisted Tea’s 2023 campaign. Lemon, ice, pours and packaging become the action as the films turn tabletop product photography into energetic, summer-inspired moments.
Building an outdoor world on stage
Filmed in December 2022 at High Output’s Portland studio, the campaign used practical sets, daylight-inspired lighting and carefully styled drinks to create an outdoor feel. The finished spots feature Original, Light, Party Pack and Party Pouch.
Sweven’s contribution
Greg Farnum operated the robotic camera for the production, working with StudioLab’s KIRA motion-control system. Precise camera movement paired with Phantom high-speed photography helped connect the product details, pours and splashes. The BTS clip below shows the camera move alongside the resulting shot.
Behind the scenes
Motion control in action • :15. See the robotic camera move and the finished shot side by side.