Staples
School on. Save on.
PRODUCTION CREDITS
Production Company: New Fangled
Producer: Victoria Edgerley
Director: Scott Masterson
DP: Greg Farnum
Studio: Red Sky Studios
Motion Control: Sweven
Making back to school move.
2023 • BACK TO SCHOOL
Staples’ “School on. Save on.” campaign brings school supplies, technology and family shopping into one energetic film. Bold product displays, playful movement and fast transitions keep the focus on getting ready for the school year.
Sweven’s role
Sweven provided motion control, with Greg Farnum as director of photography. The camera work connects the practical retail environment, talent and product moments into the campaign’s continuous visual rhythm.
The creative approach
The sequence moves through art-directed shelving and product displays, connects a notebook to a laptop through a rotating match cut, and uses a moving shopping cart to carry the transition into the campaign typography. The final film above brings those moments together.
Behind the scenes
Watch Sweven’s motion-control camera at work on set—from the shopping-cart setup to the desk shot. These two clips give a closer look at the practical setup behind the final film.