Culture Pop
If Soda Grew on Trees
2025 • BRAND CAMPAIGN
Client: Culture Pop
Agency: Fair Folk
Director / Photographer: Dave Shaw
DP / KIRA Operator: Greg Farnum
Producer: Steven Galante
Virtual Production: Dimension 5 / Ian Messina
Studio: Studio Lab
VFX: Zero VFX
SODA STAND — FINAL FILM (:30)
A little orchard magic.
What if a can of soda could be picked straight from a tree? Fair Folk’s Culture Pop campaign brings that playful idea into an everyday park, where fruit-filled branches surprise a soda-stand customer and a pair of coworkers on a bench.
Building the world
A practical tree, soda stand and park bench were brought together on the stage at Studio Lab. Virtual production extended the setting, while colorful styling and dry humor gave the scenes their offbeat character.
Sweven’s contribution
Sweven supported production, cinematography and KIRA motion-control camera work. Greg Farnum served as director of photography and KIRA operator, with Steven Galante producing.
Bench
Final film • :15
An ordinary park break takes an unexpected turn.
Behind the scenes
Go on set for Soda Stand and see the practical build, virtual production stage and camera work behind the finished film.